HALAL MARKET OF MUSLIMS AND HALAL BRANDING ISSUES IN VIETNAM

Abstract

Halal activities have been quite active in Vietnam recently, especially in areas with the Cham Muslim community. Halal activities are not simply Islamic religious activities but also related to science and technology, related to criteria and quality of consumer products, related to economic activities of trade, tourism and export. Up to now, there is still no solid basis for a Vietnamese Halal brand with enough prestige to integrate into the world Islam market. Therefore, in order to have practical studies on Halal activities in Vietnam both domestically and internationally, this article analyzes and evaluates the current situation of Halal activities, the causes and impacts of Halal activities in the past to soon have specific proposals not only for appropriate state management of Halal activities, but also for specific policies for the Halal technology industry to form and develop in accordance with the current development and integration of our country